Hoover's Cooking

honest-to-goodness goodness

Hoover's Cooking is a Texas-home-cooking restaurant that was farm-to-table before "farm-to-table" existed. Hoover Alexander, the force behind the establishment, can tell you all about it. He's involved in every aspect of the restaurant: from the kitchen, to the front of the house, to the garden, to the events, to the commercials. The man is unstoppable.

Hoover's is right in our neighborhood, so when Hoover approached us about helping him to step up his game, we were thrilled. I worked with him to create a new brand identity that reflected his down-home fare and his roots in the community. Many mouth-watering treats followed.

Brand identity, menu design, t-shirt design, signage.

Photo by Romy Suskin.