Ketra is a revolutionary system in lighting. The company developed a chip to use in LED bulbs that not only allows the user to fully control the light spectrum (goodbye, cold LED light) but also holds it steady. And, like all LED lights, these bad boys last pretty much forever.
I met with the good folks at Ketra when they were just past the initial startup phase—product was still in development, but they were getting really close. They needed to start going out and talking to people about it. I worked with them to create a brand identity which was elegant and luxurious but also very clean—just like their lighting.
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WHAT I DIDBrand identity, stationery system, collateral, web design (company launch site).
CREDITSTop photo by Romy Suskin.